|Category||Retail | Mixed Use|
Lighting up Huafa
Light – the possibilities it presents in the arena of art, design and performance are endless. This, we explored, experimented and experienced in our work on the LED media canopy and façade of Huafa Commercial Plaza in Zhuhai, China.
Designed and developed in collaboration with HOK architects, the LED media canopy and façade are complex, architecturally integrated and permanent structures. This is best showcased in the media canopy and external feature screen. Fully integrated, they are architectural in nature; not a separate ‘bolted-on’ product. On the interior and façade, these screens may be used to display still and moving imagery. The suggested theme in our concept was a dynamic screening of the five elements which can be sequenced harmoniously through video streaming onto the canopy. They may, however, go a step further. Strategically placed and angled, each functions as premium advertising space.
Creating the media canopy
The design of the media canopy was developed to complement the beautifully light-weight and transparent ETFE canopy. This was achieved by setting a ‘pitch’ between the LED pixels which creates space between the pixels; thereby ensuring that the sky is still very much visible to shoppers within the covered street during both night and day. To accommodate for this day-night usage, the media-canopy was designed to function at two different brightness.
Maximising commercial features
In conceptualising the lighting aesthetics of the mall, our core design approach was always to minimise visual clutter by integrating and making invisible all lighting fixtures, where possible. This is so to maximise views towards important commercial features of the site. To achieve these goals, we recommended that all water-projection equipment be enclosed below or close to ground level to avoid any visual obstruction. These spaces housing the equipment are temperature-controlled to optimum conditions to ensure the longevity of the project equipment.
A localised water jet system was also installed creating the largest dancing fountain in Southern China. The dual-purpose system with integrated LED lighting gives a diverse range of entertainment from a coloured dynamic fountain during the day to water projection screen at night.
Photo Credits: HOK & iLab
Integrated services provided for this project.